What Is Piaya?

What is Piaya


Piaya is a very popular Filipino delicacy that you can find in the sugar capital of the Philippines -- Negros Occidental. It is an unleavened flatbread filled with muscovado sugar. This type of sugar looks like brown sugar but it is just partially refined, hence it has a strong molasses content and flavor. This is what gives piaya its authentic sweet taste. 


Piaya is made with these very basic ingredients -- flour, salt, butter or vegetable shortening, water, sesame seeds, and muscovado sugar. The dough used to be kneaded by hand however, with the tremendous growth of piaya’s popularity, big players of this pasalubong business have invested in machineries to keep up with the thousands of market demand each day. 


The cooking of piaya is still done manually. Muscovado-filled doughs are placed in batches on very hot skillet. Cooking only takes minutes and it depends on the desired crispness.


Piaya is a popular pasalubong from Bacolod City. At the NAIA domestic airport, you can tell where travelers flew from just by looking at the boxes they carry – the white and green box of Bongbong’s Finest Delicacies and the yellow and red box of Merzci Pasalubong. These two are the most popular piaya brands in the city. However, you will also find other brands with their own distinct taste, crunch, thickness, and packaging.


Virgie’s Homemade Products, Ceres Pasalubong, Margie’s Cakes and Pastries, Quan Pasalubong, and Bailon have their own version of this unique tasting piaya pasalubong delicacy. 


Piaya is popularly bought as pasalubong. Most of our piaya orders are actually brought to other countries, particularly in the US. This is because this product is not yet readily available in Filipino stores outside the Philippines. And even outside of Bacolod, there are only a few stores selling this pasalubong treat. In Manila, you may find them at selected stores as we have written in our previous blog, Where to Buy Bongbong’s Piaya in Manila


This Bacolod delicacy is also enjoyed by the locals in the city. They crave for this delicacy as dessert or snacks paired with coffee. It is best eaten while still hot, straight from the griddle!


If you have plans of travelling to Bacolod, make sure to drop by piaya pasalubong centers at the beginning of your trip so you can get the chance to taste the different versions of Bacolod piaya. And then let us know in the comments below which one suits your taste the most :)



Where to Buy Bongbong's Piaya in Manila

Where to buy piaya in ManilaOur buyers browsing through our shop usually ask this question. Most of the time, they are pressed with time for travel so they can no longer wait for the shipment if they buy online. Usually they bring piaya (a popular Bacolod delicacy) as pasalubong from the Philippines.


Actually, there’s really no Bongbong’s branch in Manila as of now. But there are some distributors selling in supermarkets and in NAIA 3 terminal. 


For supermarkets, we often find selected Bongbong’s products in SM and Robinson’s supermarket, in the Philippine delicacies or pasalubong aisle. Most of the time we see plain piaya, ube piaya, biscocho, bañadas and toasted muffins.


Another popular Bacolod delicacy brand available in the supermarkets is Merzci Pasalubong. They also have similar products like piaya, biscocho and toasted muffins. Unfortunately, flavored tarts and butterscotch are not usually sold in supermarkets because their shelf life is only about a month.


Another store in Manila where you can buy piaya is at Market Market in Taguig. It is just in front of SM Aura. We were surprised to see that there’s actually a huge area just for pasalubong from the different regions in the country, from as far as Mindanao! It is really a one-stop shop for Filipino delicacies. It’s like touring the country in just a few minutes!


In Market Market, aside from piaya, sometimes, there are also butterscotch and flavored tarts available like the cheese tart, mango tart, and caramel tart. However, the selections are actually limited given the short shelf life of these products.


And lastly, you will also find Bongbong’s piaya in a pasalubong stall at the NAIA 3 terminal. There are also many pasalubong treats from all over the country in this stall. However, it would be a challenge to fit them in your already full and heavy luggage!


How about the price you may ask.  Their price range is about the same except for the airport price. Obviously, it’s a prime location for travelers. In supermarkets and at Market Market, the piaya with 10 pieces in a pack is about P75-85 per pack and P135 at the airport. They may also be available in SM and Robinson's supermarkets outside Manila. The price range is P85-90.


So yes, Bongbong’s piaya is also available in Manila. But just a tip — it would be better if you call the store ahead and check the products’ availability before heading to the stores! 


Also, just a note — we are not affiliated with these stores. We don’t get commission of any kind when you buy from them. We are just sharing the information with you :)

PasalubongTreats Launches Online Pasalubong Shop

We Filipinos love to travel and explore the wonders of the places we go to - its culture, its scenery, and  its people.  We try to document our trip as much as we can with hundreds of pictures and videos. Then we post them in our Facebook and Instagram pages to share  our experience with our family and friends.

However, mere photos and videos are not enough to contain our amazement. We Filipinos love to keep a memorabilia of the places that we go to and we bring them home to remind us of our heavenly experience in our travels and to share with our love ones the spirit and sensation of the places we have been. But how exactly do we do this?

We bring PASALUBONG, of course!

What is pasalubong in English? Pasalubong in English is a "homecoming gift". It is something that every Filipino traveler gives to his family and friends back home from a place or places he has been to. Bringing Pasalubong has always been a tradition. It does not only symbolize sharing of our travel experience but also to let them know that we remember them during the adventure.

For Filipinos who work or live away from their families, especially those from abroad, this gesture of bringing pasalubong represents the sweet reunion and gladness of being back home.

Pasalubong can be of any items and are handy. It may be a special treat or delicacy from the place. It may also be clothing like shirts and caps or other stuff like key chains, refrigerator magnets, purse, mugs, etc. with name of the place printed on them.

Pasalubong items can be bought just almost anywhere since they are usually available at mall kiosks. Some places they have their designated pasalubong centers.

However, most of the time, travelers are just too exhausted with the trip that they barely have the time and energy to go to stores to buy pasalubong. Or sometimes, back home, they realize they did not buy enough of that best pastry they have ever tasted from their trip.

This is where comes into play!

We know what you need so we made buying pasalubong as easy and as convenient as it could ever be through online shopping at

We are an online shop where you will find a lot of popular Filipino delicacies, from different kinds of  pastry tarts to rolled wafers, nutty cookies and even squid rings. We also offer hard-to-find best-tasting pasalubong brands that you will not find in mall kiosks. When in Manila for a short vacation from your home abroad, you can simply browse through our products from different regions in the Philippines, submit your order, and we will ship the items to you. This way, you can bring home various Filipino delicacies from different places in the Philippines even with just a very limited vacation time.

To purchase your favorite treats, you can just simply go to, choose your desired products and submit the order without spending another ounce of your energy going to pasalubong stores as we deliver the goods on your doorsteps. Our delivery is available nationwide so just save the energy for your adventures. Although you can still opt to pay thru bank deposit, we also accept online payments via Paypal and any major credit card so you can place your order completely right from the comfort of your home. 

For Filipinos, it brings so much joy to give pasalubong to family and friends, especially for those who have been away for a while. It is their sweet way of saying “I’m home”. And whatever kind of pasalubong we give, like we always say, it’s the thought that counts!

Check out our story on how we started.