Blog posts of '2018' 'October'

What Is Piaya?

What is Piaya


Piaya is a very popular Filipino delicacy that you can find in the sugar capital of the Philippines -- Negros Occidental. It is an unleavened flatbread filled with muscovado sugar. This type of sugar looks like brown sugar but it is just partially refined, hence it has a strong molasses content and flavor. This is what gives piaya its authentic sweet taste. 


Piaya is made with these very basic ingredients -- flour, salt, butter or vegetable shortening, water, sesame seeds, and muscovado sugar. The dough used to be kneaded by hand however, with the tremendous growth of piaya’s popularity, big players of this pasalubong business have invested in machineries to keep up with the thousands of market demand each day. 


The cooking of piaya is still done manually. Muscovado-filled doughs are placed in batches on very hot skillet. Cooking only takes minutes and it depends on the desired crispness.


Piaya is a popular pasalubong from Bacolod City. At the NAIA domestic airport, you can tell where travelers flew from just by looking at the boxes they carry – the white and green box of Bongbong’s Finest Delicacies and the yellow and red box of Merzci Pasalubong. These two are the most popular piaya brands in the city. However, you will also find other brands with their own distinct taste, crunch, thickness, and packaging.


Virgie’s Homemade Products, Ceres Pasalubong, Margie’s Cakes and Pastries, Quan Pasalubong, and Bailon have their own version of this unique tasting piaya pasalubong delicacy. 


Piaya is popularly bought as pasalubong. Most of our piaya orders are actually brought to other countries, particularly in the US. This is because this product is not yet readily available in Filipino stores outside the Philippines. And even outside of Bacolod, there are only a few stores selling this pasalubong treat. In Manila, you may find them at selected stores as we have written in our previous blog, Where to Buy Bongbong’s Piaya in Manila


This Bacolod delicacy is also enjoyed by the locals in the city. They crave for this delicacy as dessert or snacks paired with coffee. It is best eaten while still hot, straight from the griddle!


If you have plans of travelling to Bacolod, make sure to drop by piaya pasalubong centers at the beginning of your trip so you can get the chance to taste the different versions of Bacolod piaya. And then let us know in the comments below which one suits your taste the most :)



Where to Buy Bongbong's Piaya in Manila

Where to buy piaya in ManilaOur buyers browsing through our shop usually ask this question. Most of the time, they are pressed with time for travel so they can no longer wait for the shipment if they buy online. Usually they bring piaya (a popular Bacolod delicacy) as pasalubong from the Philippines.


Actually, there’s really no Bongbong’s branch in Manila as of now. But there are some distributors selling in supermarkets and in NAIA 3 terminal. 


For supermarkets, we often find selected Bongbong’s products in SM and Robinson’s supermarket, in the Philippine delicacies or pasalubong aisle. Most of the time we see plain piaya, ube piaya, biscocho, bañadas and toasted muffins.


Another popular Bacolod delicacy brand available in the supermarkets is Merzci Pasalubong. They also have similar products like piaya, biscocho and toasted muffins. Unfortunately, flavored tarts and butterscotch are not usually sold in supermarkets because their shelf life is only about a month.


Another store in Manila where you can buy piaya is at Market Market in Taguig. It is just in front of SM Aura. We were surprised to see that there’s actually a huge area just for pasalubong from the different regions in the country, from as far as Mindanao! It is really a one-stop shop for Filipino delicacies. It’s like touring the country in just a few minutes!


In Market Market, aside from piaya, sometimes, there are also butterscotch and flavored tarts available like the cheese tart, mango tart, and caramel tart. However, the selections are actually limited given the short shelf life of these products.


And lastly, you will also find Bongbong’s piaya in a pasalubong stall at the NAIA 3 terminal. There are also many pasalubong treats from all over the country in this stall. However, it would be a challenge to fit them in your already full and heavy luggage!


How about the price you may ask.  Their price range is about the same except for the airport price. Obviously, it’s a prime location for travelers. In supermarkets and at Market Market, the piaya with 10 pieces in a pack is about P75-85 per pack and P135 at the airport. They may also be available in SM and Robinson's supermarkets outside Manila. The price range is P85-90.


So yes, Bongbong’s piaya is also available in Manila. But just a tip — it would be better if you call the store ahead and check the products’ availability before heading to the stores! 


Also, just a note — we are not affiliated with these stores. We don’t get commission of any kind when you buy from them. We are just sharing the information with you :)